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Wm. W. Hullfish began his business in 1857, he died in June, 1897.

W. J. Bullock became the successor to W. W. Hullfish & Lewis Crans when he purchased the business on October 10, 1898.

From: Industries of NJ 1882

Hullfish & Crans

Undertakers and Embalmers, No. 582 Broad Street. One of the most prominent firms in Newark engaged in the undertaking business is that of Messrs. Hullfish & Crans, who have their office at No. 582 Broad Street. These gentlemen have had a long experience in the business, Mr. Wm. W. Hullfish having given it his attention for more than twenty-six years, and Mr. Lewis D. Crans for about sixteen years. they have been in partnership since. 1879, and are specially engaged in furnishing all the requirements of a funeral, including coffins and caskets, metallic burial cases of all kinds and styles and in the different woods used for this purpose, and also hearses and carriages, and personally superintend the management of affairs, and in the discharge of the duties connected with their calling always perform them in a manner that is satisfactory to friends and relatives. They also embalm bodies by the latest and newest processes, and are recognized as the leading undertakers of the city. Mr. Hullfish is from Mercer County originally and Mr. Crans is of Essex County. they are well known to the community, whose confidence and esteem they retain by the careful and scrupulous attention they give to the duties of their vocation.

From: Newark Handsomely Illustrated 1894
The Consolidated Illustrating Co.

Hullfish & Crans

The calling of the undertaker has reached the dignity of a profession, and many of its features, notably embalming and kindred work, are now conducted upon exact scientific principles. A leading and well know house engaged in this line in Newark is that of Messrs. Hullfish & Crans, located at No. 582 Broad Street. None in the business stand higher, and few, if any, receive as large a measure of recognition and patronage. Mr. W. W. Hullfish founded this business in 1857, forming his present firm in 1880 by the admission of Mr. Lewis D. Crans as a partner. Both are practical undertakers and embalmers of long experience and established reputation. The office and warerooms occupy a two-story brick building, having dimensions of 25 x 80 feet, where a fine assortment is displayed of coffins, caskets, and burial cases, shrouds, robes, and everything in the line of funeral requisites. Remains are prepared for burial, also embalmed, when desired, at any hour, in the most expeditious manner, and any number of carriages are furnished at short notice. Interment is procured in any of the city or suburban cemeteries, and funerals are conducted in first-class style, and to the entire satisfaction of all concerned. Every detail is promptly and perfectly attended to at reasonable rates, and the record made by this house in the past is of a character to commend it unreservedly to the confidence of all. The telephone call of the office in No. 164. Both partners are natives of this state.