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In 1875 August Maier (son) began taking undertaking lesson from A. L. Erb, which lasted for 7 years.

The business of Maier & Son began in 1882.

From: Newark, The Metropolis of New Jersey At the Dawn of the Twentieth Century
Progress Publishing Co. 1901

G. Maier & Son

Messrs. G. Maier & Son is the title under which a high class undertaking business has been conducted since 1882, at the corner of Halsey and William Streets. The senior member of the firm, Mr. Gottlieb Maier, was born in Oberhausen, Wuertemberg, Germany, November 10, 1827, and his father, Leonhard Maier, being a shepherd, he was raised in that work. He learned the trade of blacksmith in Germany which means that he learned it in all its branches, an apprentice there not being allowed to go with only part of a trade learned as is often the case in this country. Another thing he learned in the Fatherland was how to live the life of a soldier, nearly six of his best years having been spent in the German Army, including the time of revolution in 1848. He was one of the sharp shooters and has two medals, one from Baden, the other from Wuertemberg, for meritorious services. He came to America nearly fifty years ago. He worked as a carriage maker for a time with Quimby & Co., and as an axle maker with the Tomlinson Spring and Axle Manufacturing Co. for many years until the present partnership was formed.

His son and partner Mr. August Maier, who was born in Newark in 1861, was educated in the Third Ward School and took private lessons from Prof. Howard. At the age of fourteen he started to learn undertaking with Mr. A. L. Erb and in the seven years spent in his service mastered every detail of the work. He has, too, that rare qualification of knowing how to enter the homes of distressed families and care for the bodies of their loved ones without adding to their grief, his natural tenderness and sympathy seeming to have a quieting and soothing effect. In the technical parts of his work, especially in embalming, he has no superior, having taken the course of Sullivan's School of Embalming three times. Added to this he takes the most intense interest in every arrangement for a funeral, so that under his care an error or omission is almost an impossibility. He has his own horses and coaches, using nothing but rubber tires.

He holds membership in the Evangelical Protestant Church in which he was christened and confirmed by Rev. Dr. Lehlbach. He is well known if fraternal circles and is an esteemed member of the Masonic Order.