Strand Theater 120 Market Street Photos Do you have a photo of this Business? If so please email me.

From "The Moving Picture World, Volume 30, December 9, 1916":

The Strand theater is now under new management.  Sig. Wachter, who has been associated with Mr. Spiegel in his burlesque enterprises, assumed the reins of management recently.  As his assistant manager Joseph Prendergast, a well-known local and West Hoboken exhibitor, has joined the Strand.  The new management has taken active hold of the playhouse, and has already introduced many new features, chief of which is an eleven-piece symphony orchestra.

From "The Moving Picture World, Volume 30, December 16, 1916":

Frank G. Hall, one of the foremost picture exhibitors in the East, has with Arthur M. Werner and Harry T. Hall, purchased the controlling interest in the Strand Theatre in Market Street near Broad Street.  The new owners will take possession immediately and on December 11 will change the policy of the house from one of pictures exclusively to a combination program of films and high class vaudeville.  Mr. Hall believes Newark theatre-goers desire high class vaudeville and artistic pictures on the same program.  There will be an augmented orchestra.  Renovations to the house are now under way.

From "The Moving Picture World, Volume 31, January 27, 1917":

Manager J. B. McNally of the Strand, on Market Street, not far west from Broad, also finds business good in his 1,200 seat theater.  This also is a thoroughly up to the minute house and its prices are ten and fifteen cents in the afternoon and the same at night except that a quarter is asked for the best seats.  Manager McNally believes in super-features and says that any big house can make good with them.  He likes pictures made from popular books.  Most people have read them, he says, and want to see how the Picture handles the story.  He finds that patrons generally are of better quality and more intelligent than was the case a few years ago.

From "The Moving Picture World, Volume 31, January 27, 1917":

The Civilization Film Corporation, Frank G. Hall, president, has taken the entire first floor of the Strand Theatre Building, where they are making extensive alterations and preparations to booking of the twelve reel film production, "Civilization," and the great feature of the hour, "War's Women".  These features are now being released to the trade on a daily rental basis.

The Civilization Film Corporation will, from time to time, release other big productions, "and it is our policy," said Mr. Hall, "to handle nothing but the very largest productions, and these will be released to the exhibitor at the lowest possible figure, consistent with a reasonable percentage of profit."